Word Watch

Anita Roddick is the founder, the world renowned class of beauty products. Spanning over 52 countries with all top celebrities endorsing their products, the company brand name speaks for itself. The success of “The Body Shop “is owed to the multifaceted personality of Anita Roddick. An Activist, mother, wife, author, entrepreneur and also the recipient of the prestigious Order of the British Empire (OBE). She strongly believes testing cosmetic products or ingredients on animals is totally indefensible. Her fights for human rights, Save the Whales campaign, and Friends for Earth campaign have made her a definite personality to emulate

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Lee Anthony Iacocca was the former President of Ford Motor Company. He was also the CEO of Chrysler Corporation. His famous policies and innovative schemes such as “56 for 56” and “2 car families skyrocketed the sales of FORD. Later he moved on to Chrysler Corporation where he had to redo the entire company structure starting from scratch. The famous Mnemonic to his name was devised by his employees at Chrysler. “I Am Chairman Of Chrysler Corporation Always “. His autobiography and book titled “Talking Straight” are sheer examples of his life which elucidate how a common man can change the world and reach the pinnacle of the corporate world.

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